
MONTE VISTA WELLNESS
Summit Brand Design
Monte Vista Wellness is a wellness clinic in Southern California that embodies their mission to restore balance and increase vitality with homeopathy. Named after their ranch that sits at the base of the mountain, everything they do is rooted in that imagery and how it visualizes their message. I designed a brand identity that feels organic, warm & timeless.

PRIMARY LOGO
At the heart of Monte Vista, nestled in the valley beneath the slumpy grandfather mountains, lies a philosophy rooted in balance—solid yet fluid, timeless yet evolving. This logo isn’t just a mark; it’s a reflection of a life unbound by rigid definitions, embracing wellness beyond homeopathy, a deep connection to nutrition, Bach flower essences, and even the possibility of trauma and addiction work.
Etched lines and organic color blocks create a handcrafted, earthy feel in warm tones of terracotta, wood, deep tans and contrasting blues. Asymmetrical and intentional, the design flows naturally, balancing strength with warmth, minimalism with personality. More than a logo, it’s a living identity—grounded, inviting, and ever-evolving, just like the land it represents.
CUSTOM COLOR PALETTE AND TYPOGRAPHY




