Oya Construction
Social Media Management & Brand Collaterals
Oya Construction LLC is a female disabled-veteran owned company located in Roanoke, VA. With almost 25 years in the construction industry, focusing on stormwater management for the last decade, Oya works for the better of the environment to keep dirt on site while changing the traditional demographic of the construction one day at a time.
SOCIAL MEDIA MANAGEMENT
Oya Construction wanted to expand its reach—attracting more clients on Facebook and LinkedIn while engaging the next generation of talent on Instagram. Riley Kaufman Creative Co. developed and executed a tailored social media strategy aligned with their goals and brand aesthetic. Each month, I craft strategic, engaging content and capture high-quality photos and videos designed to perform across platforms, increase visibility, and highlight Oya’s core pillars of service, education, advocacy, and humor.
FEED EXAMPLE
BRAND COLLATERALS
For Oya Construction, brand collateral isn’t just about aesthetics—it’s about building meaningful connections with clients and reinforcing their bold, values-driven identity. From eye-catching pop-up banners that make a statement at industry events to thoughtfully designed business cards that leave a lasting impression, every piece serves a purpose. Stickers, holiday cards, and other branded materials add a personal touch, fostering relationships and keeping Oya top of mind.
